Traditional medicine has maintained its popularity in a number of Asian countries, such as China, India, Japan and Pakistan. In China, for example, traditional medicines (herbal preparations) account for 30% to 50% of the total medicinal consumption. In 1993, the total sales of herbal medicines amounted to more than US$ 2.5 billion. In Japan, from 1974 to 1989, there was a 15-fold increase in Kampoh (“Chinese method”) medicinal preparations in comparison with only 2.6-fold increase in the sales of mainstream pharmaceutical products. The Japanese per capita consumption of herbal medicine appears to be the highest in the world.During the last decade, there has also been a growing interest in traditional and alternative systems of medicine in many developed countries. One-third of American adults have used alternative treatment and 60% of the public in the Netherlands and Belgium, and 74% in the United Kingdom are in favour of complementary medicine being available within the framework of the National Health Service. A survey among Member States of the European Union in 1991 identified about 1400 herbal drugs used in the European Economic Community.
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