Business Leads refers to purchasing identifying information such as the names, addresses or email addresses of individuals or companies that are potential clients for your company. Providers of Business Leads enable you to target prospects with specific criteria such as company name, industry keyword, geographic location, and companies by stock index. Some Business Leads are one-time-only like purchasing a mailing list while others are ongoing. It is also possible to use online Business Lead services which enable you to download lists instantly. Some businesses such as mortgage sales have a history of successfully using Business Leads to identify promising clients. But many other industries which have not traditionally relied upon Business Leads to generate sales are beginning to do so as the Business Lead industry has become more sophisticated and better able to provide even highly specialized leads.