Before telling you about text link advertising, we wanted to take you back to the breakout days of the internet. The internet first started making its appearance by providing basic information with very few graphics on plain html pages. When these pages wanted to reference another bit of information related to their own information, they created hyperlinks, or text links, pointing to this other information. So our point of this example is the simple fact that the internet was built on text links. Text links hold a high regard when they are pointing to a document which backs up what they are trying to explain.
Text link advertising will provide two very important factors of your website promotion:
Provide a direct link for visitors to follow based on anchor text enriched with keywords
Serve as a ‘vote‘ or an increase in popularity that all major search engines determine when showing search engine result pages.
Compare this to other forms of advertising and you will typically only receive one of these factors. For instance let’s use PPC, or Pay per click engines. When you create a link with a PPC engine, they will display your text title with a brief description and usually link the title with a very long encrypted type link that is used for internal use, and through server side functions, it will determine where to send the user. No doubt the action will direct the user to the correct location,
however, when a search engine comes in to play, these type of links are not indicated into their database since spiders are based on client side and not server side.
Understanding this makes you realize that your PPC links only serve as a way to direct people to your website, which is good, but it does not help your “free” search engine listings. Text link advertising provides the traffic without the server side redirection and also serves as a very valuable popularity vote.
Another positive with text link advertising compared to other forms is how you pay for them. Let’s compare text link advertising with all other forms of advertising. Text link advertising is paid for by terms. The typical term is for 1 month or 30 days, 3 months or 90 days, and so on. No matter how many clicks you receive during this term, your price will still remain the same. Compare this to any other form and if you receive10 clicks, you will only pay for 10 clicks, depending on how much you agreed to pay per click. If you receive a million clicks, you better hope you make some serious alterations because it is going to cost a ton of money.
Text link advertising is live traffic because there is no reason for a programmed script to click your link since there is no result in doing so. Only a live person will click your link to read what the information is on the other side and this is what any company paying money for advertising wants.
In conclusion, text link advertising is a double sided pass to increase your online business. It sends live traffic and not dead traffic. It is a set price and does not change based on traffic or anything else.Â Text link advertising is based on the most basic form of what the internet was created on and will always be around.