The better-designed your site, the better your chances of making the sale. In other words, customers are saying “make your site easy-to-use, and you’ll earn our sale.”
Here are some tips:
- First Things First
- If they can’t find it, they can’t buy it
- Information, please
Take a simple step to examine their site’s current level of usability: Run a user test. Find one willing test shopper — not an employee — and plop them down in front of your site to get immediate, real-person feedback. Don’t use a focus group, or a group of any kind, he adds. You want to see how users shop as if they were at home.
Everything should be easy to find — yet many sites still fail to follow this simple rule.”Things need to be where people expect to look for them — often, businesses use very odd categories that make no sense to the average consumer.
Assuming users can narrow down large product lists to locate products in which they’re interested, site designers must overcome a second hurdle.
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