Colors channel is learnt to have paid a whopping Rs.4.5 crores for Ajab Prem Ki Gazab Kahani
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Television channel Colors seems to be on a eyeball-grabbing spree. After premiering the big-budget underwater caper “Blue”, it has gone ahead and acquired the first-satellite screening rights of this year’s latest block buster Ajab Prem Ki Gazab Kahani at whopping Rs.4.5 crores.
“With ‘Blue’ and ‘Ajab Prem Ki Ghazab Kahani’ we wanted to enter the feature film slots with a bang. So far we had desisted from showing feature films,” said a source from the channel.